Question

Topic: Taglines/Names

Loyalty Club & Card Name Ideas Needed For Pet Shop

Posted by Anonymous on 8/2/2006 at 1:38 AM ET 500 Points
Hello you talented, creative bunch.

I've been posting ideas for ages and thought it high time I use some of these points in asking a question!

A run a pet store in New Zealand and am finally launching our loyalty card. For those that remember my very first question you can slap me on the hand later (I said way back then that I'd be launching it soon!).

It is (hopefully) a pretty basic system - the amount spent on every visit is recorded on one card. When the card has 10 visits recorded, the total spend over those 10 visits is added up. TA DAA! The loyalty card then turns into a voucher worth 10% of the total spend. After the 'voucher' is spent they start a new card.

(drum roll please) SO MY QUESTION FOR YOU IS...

What shall I call it?

I'd like the name of the card to also be usable in conversation 'do you have a ... card' but without it becoming a laughing matter (nothing to long or too cutesy). A competitior has 'friends for life' but it sounds a bit like a charity for my tastes.

I'd also like the name to link both animals and loyalty somehow!

My thoughts so far are...

Buddy Card / Buddy Club

as in 'are you a member of the (store name) Buddy Club?' ... 'have you got your Buddy Card with you?'

See what I mean? I'm trying to link the idea of your pet being your best friend with the customer being the store's buddy.

BUT it's not quite right. SO I now pass the naming of my loyalty club & card onto the marketing gurus ... go for it!

Thank you in advance :)
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RESPONSES

  • Posted by NovaHammer on 8/2/2006 at 8:31 AM Member
    'We're All Animal Guardians' or WAAGs Card.

    It's early here, hope that gets things rolling for you!.
  • Posted by Frank Hurtte on 8/2/2006 at 8:54 AM Member
    call it a pet card...

    Do you have your pet card with you today?

  • Posted on 8/2/2006 at 10:23 PM Accepted
    Pet Pass

    Kitty Kard

    Dog Tag

    If you're MAD ABOUT PETS- How about a :

    Happy Pass

    Glad Card
  • Posted by Mushfique Manzoor on 8/3/2006 at 6:29 AM Accepted
    hi Anna

    how about 'MAP' as the name (from your shop tagline Mad About Pets)?? this will also help.... "do u have a MAP".

    alternatively, you can also name SHADOW (as most pets, four-legged i.e dogs, actually follow its owner as a shadow). so you can also say ... "do have a SHADOW"

    in a similar way, since some pets imitiate you, can name it IMITATE and say in your campaigns.... "do you IMITATE"

    hope this helps. please forgive me for restricting my thinking self to very typical pets who follow or imitate

    cheers!!
  • Posted on 8/4/2006 at 7:45 PM Member
    Lovin it ! Ten % sounds great. I don't think anyone would be MAD when it comes to saving money and getting a reward too. Best of luck to you with your new program.
  • Posted on 8/5/2006 at 11:15 AM Member
    Hi all!

    I thought this:

    "Pawycard" designed like the mark of a paw.

    I hope I helped you
    Bye
  • Posted on 8/5/2006 at 1:55 PM Member
    paws card!!
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