Question

Topic: Career/Training

New In Marketing Field Give Insigth

Posted by Anonymous on 5/21/2004 at 12:59 PM ET 250 Points
I'm stepping into marketing coordinator I've always worked with sales support How can I know how to market our product what the customer looking for and how to word on flyers. I am searching for answers. I am new in this field and want to learn what to look for and how to go about it!

Thanks!
Kathy
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RESPONSES

  • Posted by Blaine Wilkerson on 5/21/2004 at 9:23 PM Member
    great advice! I also suggest you READ,READ,READ!!!

    Here are some links to get you started:

    www.marketingprofs.com

    www.brandchannel.com

    https://searchengineformarketers.com

    www.crmguru.com

    Subscribe to all the newsletters and read as much as you can.

    Try www.zoomerang.com for a customized survey to send to all your customers for ansers. MUCH faster and chaeper than calling all of them or getting interpretations from sales people.

    Good Luck!
  • Posted by jcmedinave on 5/22/2004 at 1:36 AM Member
    Develop your senses to observe the customers and use the sales resources: why are the customers coming to our channels (advertising, positioning, advantages, image), why are we wining their preference (advantages, products, services), what kind of products are they buying and why (products, benefits, price, services), which are the principals characteristics of our customers (profile), which participation of their wallet we have (competition, development relations), are they feeling satisfied and happy with us (metrics), what could we do better (planning), and so on.

    Bye,

    Juan Carlos
  • Posted by SteveByrneMarketing on 5/25/2004 at 7:48 PM Accepted
    Great advise from above. Here’s another approach that might help you get started. Take a writing pad and draw a line right down the center. On the right hand side, start listing the relevant things you’ve learned about your customer’s needs and wants in your support role. For example, they may want quicker delivery, or simplified ordering systems whatever, just list all you can think of.

    When you’re finished with the right side comments go back and on the left side write a question that might have compelled a customer to make the comment. Eventually, you will have a series of questions and at least one answer for each question. Now expand it. Think of other questions the customer might have that would make your companies’ solution even better. Lastly, with a complete questionnaire in hand, use all means available to you to get customer's answers. This information will be a solid base of data for discussions with your boss and developing your marketing programs.

    Good luck
  • Posted by Peter (henna gaijin) on 5/25/2004 at 8:49 PM Member
    I'll differ a bit from the folks who posted above. I first started in marketing as 'promotions coordinator', which is likely similar to your marketing coorindator position.

    For the short term, one of the key impacts to keep in mind is the coordinator part of your title. Chances are you have experts within your company on the products and customers who you can draw on. And perhaps you have experts on producing marketing programs (either internal or outsourced). Your first job should be to work on becoming the coordinator of all these resources.

    Each expert will have their idea on how it should be done, and it will be a challenge to know which direction to go (and which advice to ignore). Assuming the folks are more senior than you, that will all add to the challenge. You need to bring their ideas together and work towards moving the marketing programs forward.

    In the long run - what was said above definitely stands. Learning about the customer, learning more about marketing, etc. will allow you to be more effective and grow (get promoted).
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