Know-How Exchange : Taglines/Names

We are a year old company that builds web based software applications that help small businesses and small healthcare practices manage their business operations.

A little explanation is necessary so please read this through. You will be surprised how much it can change your view.

Our current name, ProVolve Solutions, is the best we have managed so far and as you can guess from annunciating aloud we get a lot of Pro-who? Pro-Solve, Pro-Salt, Pro-Vault. ProVolve came from smooshing the words Process and Evolution together. This came about because automating and managing the evolution of business processes is a unique characteristic to our software solutions (which to explain is boring, difficult and confusing).

One thing to keep in mind is that we are a group of four entrepreneurs who have based all our software solutions on imagination. Because we use the Software as a Service (SaaS), or hosted delivery model and build our applications on a process software engine that manages the state of any business segment (like revenue cycle), we have built some very creative solutions. We've recently adopted a tag line of "Imagination that Works" which although true, we do not necessarily have to keep.

We always create software solutions that are far beyond the expectations of what our clients are looking for and greatly exceed their production requirements. This is because the power of our applications often makes the unthinkable or unimaginable, possible. The problem is that any name with imagination is used in some form or already trademarked.

The other key thing to keep in mind is that our software solutions are SIMPLE. They have no tabs and don’t require the users to click between screens. Imagine telling your computer “Hey, I need a letter to the Marketing Professionals about my account” and Microsoft Word automatically types out the entire letter about what you need without you doing anything at all, and when its done it prompts your screen with a reminder for you to sign the letter. Yea, it’s like that. Our programs automate most of the processes within a business or practice and automatically guide users to tasks that actually require human interaction-and there aren’t many at all that can’t be automated to some degree.

Billing cycle management is a simple example. Most software products have 5or 6 states a bill can be within, submitted, rejected, paid, etc., all which require some form of user action to complete. Our solution by comparison has 60 states a bill can be in, but because our software manages the process automatically, only 3 states require user interaction. Our solutions are very, very simple and intuitive.

We desperately need a name that can clearly delineate what it is we offer and what we do, but wrapping that into a name that can do that, and is memorable, has just about driven us all nuts! We want it all I suppose. A catchy, dynamic name that is relevant and easy to remember without being overly limiting or cutesy. We really need substantive responses so if you have any questions at all or need elaboration, please ask.