Question

Topic: Taglines/Names

Being Valued- Back Of The Business Card!

Posted by Anonymous on 10/7/2006 at 2:16 PM ET 500 Points
To the best marketing group in the world,

You have all helped me so much with my name/tagline development, so I thought I would send this out for additional feedback on my continuing marketing campaign.

I am getting my business cards ready for my new insurance agency I will be starting in December. I like the idea of putting information on the back of the business card. I feel strong about this because it seems like a good opportunity to use the wasted space to point out some of my differences and enhance my usp, as the #1 insurance agency in a Whole New league....Where YOU are the MVP (Most Valued Person). My business name is MVP Insurance Group and my main focus is on the Most Valued Person, where the "V" symbolizes being valued. The "V" really stands out in my logo and my tagline is "Our Most Valued Person is You". The "V" symbolizes an elated person. I will use the "V" symbol on the back of the card to define what being valued means and some good bullet points of the benefits I will offer.

Looking for a good catch phrase for "being Valued", "Valued",etc..

I thought of of the following:

Definition:
Valued; To Regard Highly; held in great esteem for admirable qualities of an intrinsic nature.

A person's greatest emotional need is to feel appreciated and valued.

Being Valued= YOU matter!

"V" is for Valued

"The Valued Difference" or "The Valued Advantage"
Save up to 37% with First Accident Forgiveness
Free Annual Policy Review Guaranteed
100% Client Satisfaction "Peace of Mind" Guarantee


Just getting things going and was looking for your opinions--- again!!!

Thanks!

Mike
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RESPONSES

  • Posted by Levon on 10/9/2006 at 12:46 AM Member
    The back of the business card (as well as the front) should be full colour. The web offers color and so should your printed marketing collateral -- it should speak in color.

    Last year the University of Auckland MBA students research suggested purple is the most effective colour for print. That could be due to the fact that producing the color purple is the hardest color to produce in Digital Printing -- it is so close to blue - that some print runs come back too blue. Offset is a little easier though -- but you have to do large runs with offset.

    Disclaimer (make sure that if you do decide to use purple -- please make sure it compliments your business and the other colors you decide to use in the rest of the card!

    My point is color re-enforced with a strong value message - one that you will have to finalize after much debate and consideration. Some options for the back would be the logo quite large then the value statement just below it (e.g. like the https://www.placebrandinggroup.com placer page). A strong brand logo (visual) re-enforced with a message does the trick when it is full color. Sometimes a nice image behind the logo and marketing message (for that layered feel) looks smart!

    I have designed a few "call to actions" for the backs of clients business cards -- I have even developed coupons and tools (e.g. like a risk accessment sliding graph for an insurance company) for my client's customers reference. Customers hold on to these cards in their wallets because the card has some utility. Really the imagination is the limit. You might even develop something for the back of your card that no one else has ever proposed before.
  • Posted by Frank Hurtte on 10/9/2006 at 1:56 PM Accepted
    Mike
    Keep it simple and not too wordy..

    You are the Valued:

    customize your policy to fit your lifestyle
    “First Accident Forgiveness”
    You belong
  • Posted by Levon on 10/9/2006 at 7:10 PM Member
    Mike,

    Sorry for the mistake in the url, correct url is:

    www.placemarketinggroup.com

    The above reference is a good example of a branding slogan that I designed.

    However, for a "call-to-action" -- it has to be customised to your business and more importantly speaks to your client. I think "Call for a Free Quote" -- is not going to cut it in todays competetive insurance market. You need something provative that speaks out and seperates you from the pack, but at the same time give you credibility and a solid reputation which is expected in your insurance services.

    Maybe an un-veiling of a new product or service is a good way to use the back of the business card -- almost set up like an ad. If you are offering new services and programs -- the back can change to accomodate these new offerings.


  • Posted by Levon on 10/10/2006 at 4:08 AM Member
    Mike,

    That is because the site is not live yet -- it will go live in a few months -- sorry about the confusion. I was just referring to the branding exercise on the static page and how there is a logo with a slogan beneath it. This example is a branding example though -- I think for your type of business you need more gimick and that is why I strongly suggest a call-to-action for the back of the card.

    I think red, blue, white, and gold are very good color combos. Good choice!

    -Levon

  • Posted on 10/10/2006 at 1:28 PM Accepted
    I like it, but I think the quote is too much. Those are not my greatest emotional needs and I don't think people equate insurance with emotion. Put forth why you are better and leave the quote off. Just my 2 cents.
  • Posted by Levon on 10/12/2006 at 8:04 PM Accepted
    Mike,

    I like where you are going with the league bit as it ties-in well with your MVP theme. However, I would consider breaking it up a bit. Maybe bullet:

    #1 in:
    - Protection
    - Security
    - Peace of Mind

    MVP -Best in league!

    I think protection and safety are inter-related.

    -Levon
    Place Marketing Group
  • Posted on 10/15/2006 at 11:57 PM Member
    Fortress of safety sounds a little much. I like the rest.
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