Question

Topic: Taglines/Names

Need A Tag Line For Remodeling Company

Posted by Anonymous on 11/19/2006 at 2:11 PM ET 250 Points
Hi,
We need a tag line for our remodeling company. The name is Complete Remodeling Services LLC and we specialize in additions and whole house remodeling. We are focusing on the high end maket. People with houses over $350,000 which is higher end for our market. We also do high end Kitchens, Baths, Basement... so i dont want to limit it additions. We need something that will be different from the normal quality, proffesional, boring stuff. We are starting a massive radio campain and need something quick and catchy.

Any help would be great!

Thanks,
Brandon
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RESPONSES

  • Posted on 11/19/2006 at 9:41 PM Accepted
    If it is the high end business you are targetting. Radio may not be the most effective tool. Focussed Direct mailers, a cocktail gathering etc. may help you establish yourself better. Get your hands on a good database.

    As for taglines:
    Fresh Ideas to Re-Fresh your Spaces
    or
    Remodel your living space
    or
    We understand your lifestyle, your living space

  • Posted on 11/20/2006 at 3:32 PM Accepted
    I agree that radio is a weird approach to higher end. Can you sponsor your local NPR.ORG and the local Republican Talk Radio? Or local University broadcast. Plus Public television.

    Taglines: Envision your dream home, We'll make it true!

    Reinvest in your home with the best in home remodeling

    It's not just your nest, It's the way you invest
    Remodel with the best!
  • Posted on 11/20/2006 at 5:50 PM Accepted
    Ditto on radio. I am a big fan of direct mail as it is so easy to target who you want to reach. As for tags . . .

    XYZ Construction - making your kitchen more
    XYZ Construction - making your bathroom more
    XYZ Construction - making your house more

    Use a different slogan depending on which capability you are featuring, yet retain a familiarity no matter which one you use.
  • Posted by Frank Hurtte on 11/22/2006 at 7:58 PM Member
    the remodeling professional of Professionals
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