Question

Topic: Taglines/Names

Need A Tagline For Seminar Company

Posted by Anonymous on 11/20/2006 at 3:33 PM ET 125 Points
My company is called [company name deleted by staff]. Our training events/seminars are designed with women's success in mind. We are not the stuffy, lecture-ladened seminar that most are used to. Once a participant has completed our event, they are energized, inspired and armed with tools to aid them in their journey to success. We specialize in the personal and professional development of women. They are highly experiential, interactive and every participant leaves with a Customized Plan of Action.
Here are the taglines I have been toying with but I am open to new ones or other variations. I appreciate your assistance.

Putting your Success back into Seminars
We take the guessing work out of your success
The Un-seminar company
Seminar as unusual
Seminars designed with your success in mind.
Our Seminars are preoccupied with your success
Your Success. Our Seminars.
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RESPONSES

  • Posted on 11/20/2006 at 10:31 PM Author
    Thanks for your submission. It will be interesting to see what others come up with. I like Seminar today...Success tomorrow That's catchy too.
    Still playing with the options.
  • Posted on 11/20/2006 at 11:13 PM Accepted
    1. Seminar for/to Success

    I personally fell, u should avoid using words like seminar & sucess in your tagline as your company name is "[company name deleted by staff]". Which have these 2 ords clubbed. I'll suggest:

    a) Personal & Professional
    b) Inspiring to Celebrate
    c) Inspiring to Achieve

    Hope it will help u.

    Rgds,
    Vinay
  • Posted on 11/21/2006 at 10:11 AM Author
    Good stuff happening here. i am looking for something punchy. Short, sweet with a punch. Still working on it .... keep it coming. Thanks for the support.
  • Posted on 11/21/2006 at 4:39 PM Accepted
    Crashing the Glass Ceiling

    Eliminating Doubt

    Knowledge that Empowers

    Creating Destiny
  • Posted on 11/21/2006 at 7:45 PM Author
    Karen, I am soooooooo glad you wrote. I was trying to figure out today how to get a hold of you to solicit your input. In response to your question, I have always had the name [Company name deleted by staff] and bought the domain name because I like it but wasn't sure if it would stand up to the marketing test. So, I submitted the name question a few weeks ago (to which you responded). All the names I received was great but I still kept coming back to Successinars and wanted to see what type of response it would receive. Give me your 100% honest opinion about it. I am starting to work on my website and need to decide if I am going to brand my name (me) or brand the concept of transforming the lives and careers of women. Thoughts?
    The tagline is important because I feel the name of the company tells the product. Seminars focused on success.... but I still want something more for marketing pieces, verbiage, for my pitch, etc.

  • Posted by Frank Hurtte on 11/22/2006 at 7:36 PM Accepted
    Success is a feminine verb...
  • Posted on 11/30/2006 at 7:25 PM Accepted
    Brenda,

    My concern with using "success" in your tagline is the vague meaning of the word. Success is a subjective concept that could mean five different things to five different women. Now, while some might conclude this versatility is a good thing - in regards to mass appeal - I believe your company would benefit from digging a little deeper and creating a slogan that articulates a more specific result of attending your seminars.

    I also would suggest you stay away from "catchy" phrases and "slick" one-liners. People can spot fluff a mile away. You want your tagline to create a personal connection to Successinars, and this can only be accomplished by staying real.

    With that beign said, if I was the CMO of Successinars, I would position the company as a PARTNER, a GUIDE, a FRIEND to women; a CONFIDANT of sorts. I would focus on the strength of today's woman; without forgetting her vernerabilities. I would position Successinars as THE place to go to when a woman, professional or otherwise, wants to become a better mom; a better wife; a better executive; a better sister; a better cook; a better employee; a better whatever. The options are limitless. And that's exactly what I would tell women. Whatever they want to become, Successinars can help them get there.

    Successinars
    Helping good women become even better!

    dman
  • Posted on 3/8/2012 at 4:13 AM Member
    Hello, I have formed a company called Farfalla - we focus on preparing students and recent graduates for the transition into the professional world. We will be holding our very first Lecture/Seminar and I was looking for a catchy title for it. Was hoping for some suggestions... looking at something fun that hits the point! For example...Career Concepts: Get your Foot in the Door. As you can see... I need help!!!! Looking forward to your great ideas and responses!
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