Question

Topic: Student Questions

Risks And Rewards

Posted by Anonymous on 11/29/2006 at 6:08 PM ET 125 Points
Richard Reed has said ,’we do believe that Innocent has got a very, very strong set of principles that are non-negotiable’ and Adam Balon has said ‘at the root of it we’re just a bunch of people who make nice drinks and hope that anyone who buys them likes them. ’What are the risks and rewards of this sort of approach?
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  • Posted by Carl Crawford on 11/30/2006 at 10:09 AM Accepted
    What do YOU think?

    This site is not here to do your homework, it is here so you can share your knowledge with other people and in turn learn yourself.

    Please tell us what YOU think and we will tell you if you are on the right track and DISCUS other options or ways to look at it.
  • Posted on 11/30/2006 at 8:21 PM Accepted
    to answer your question, i guess its best to know first from what perspective youre looking - business side? end-consumer? advertising? there are different risks and rewards for these groups.
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