Question

Topic: Student Questions

Sony Playstation

Posted by Anonymous on 12/2/2006 at 7:12 PM ET 250 Points
Hi there,

I have a marketing project, and basically need a few initial ideas for this, firstly I need to find out what contributed to the success of both playstation 1 & 2, what marketing strategies were used for both of these, ideas for a SWOT analsyis, and any future strategies I can recommend for SONY. I would really appreciate any information anyone has, I have some ideas, but just need to get heading in the right direction.

Thanks
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RESPONSES

  • Posted by wnelson on 12/2/2006 at 7:27 PM Accepted
    Debbie,

    Why don't you share your ideas first and we'll comment and have a discussion. With students, we are very careful not to DO your assignment for you but to contribute to discussions. After all, professors read this forum to see who's turning in someone else's work. We wouldn't want to contribute to that! After all, if we state our ideas and they happen to be the same as yours, your professor may not believe you had the same idea first! So start it off...from everything you've been able to research, what do you think contributed to the success? What do you think the marketing strategy is? What do you think the SWOT is? What do you think future strategies are? Where have you looked for this information?

    Wayde
  • Posted on 12/3/2006 at 12:04 AM Accepted
    if you can give more info about your product, then suggestions on how to approach your SWOT can follow :)
  • Posted by Carl Crawford on 12/4/2006 at 1:04 AM Member
    The playstation came about because Sony was working with Nintendo to develop a CD add on for the Nintendo NES. But Nintendo decided it would stick with cartages instead of moving to the CD platform (which had a lot more storage space).

    Here is a rant by Angry Nintendo Nerd that explains the early console war (warning NOT SATE FOR WORK lots of swear words)

    https://www.kotaku.com/gaming/angry-nintendo-nerd/angry-nintendo-nerd-salut...

    The Playsation one won because it was the superior system. It had the support of 3rd party game developers and was able to get a lot of console exclusive games like Grand Theft Auto and Final Fantasy 7, 8 and 9

    Nintendo on the other hand was abusive to it 3rd party develpoers (a bit like how Sony is treating its Playstation 3 3rd part developers now)

    I could go on for hours and pages on this subject.

    The success was the GAMES on the Platform Playstation has over 20,000 PS1 and PS2 games that work on the PS2. While only around 20% of the XBOXS gmaes work on the XBOX 360.

    The Xbox360 strength is in its XBOX live service, which Sony is trying to copy with it Playstaion3 store.

    If you want more useful infomation then post what y ou think and what you have done so far. DONT EMAIL ME FOR MORE HELP UNLESS YOU CAN PROVE YOU HAVE DONE SOME WORK. If you do some work I will help you out a lot more.
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