Know-How Exchange : Book Club

Hi gang! You may have read the article about this in today's issue of MarketingProfs Today. But here's a quick announcement, in case you missed it.

We're launching a book club -- hosted by the enthusiastic CK, a regular blogger over in Daily Fix. Now's the time to grab a copy of the first book (Citizen Marketers by Ben McConnell and Jackie Huba). Then in January we'll begin the group discussion.

The fun part for us KHErs is that the discussion will be happening over here in KHE. I'm pretty excited about this opportunity to introduce some new folks to the forum. CK and the book authors will be pointing traffic here. And Ann will be directing Daily Fix and MarketingProfs Today readers here too. So there should be a nice influx of new folks for us regulars to meet and greet. Plus it just sounds like a fun activity.

Check out the warm reception by the crowd over in our "sister city" (Daily Fix): Move Over, Oprah (see the comments below CK's description).

And here's the FAQ page for the book club:
https://www.marketingprofs.com/bookclub/faq.asp

If you want to receive an email alert when it's time to start the discussion, be sure to email bookclub@marketingprofs.com (as described on the FAQ page).

If you have any questions not addressed on the page above, feel free to post them here. CK or Ann or I will post a reply.

I'll post again in a few weeks when CK is ready to launch the discussion. In the meantime, grab your copies of Citizen Marketers and start reading! I just ordered my book to take with me on vacation.

Best,

Val