Know-How Exchange : Taglines/Names

A luxurious retreat for business or pleasure without airfare

A pair of Hiltons is always better than a full house

Pairadise

What amenities do each hotel offer their guests?

Are there good nightclubs/bars in these hotels?

Live entertainment? Swimming? Other amenities?

What type of restaurants and meals/buffets do the hotels offer? I'm assuming they probably offer wireless internet services / business suites?

Jacuzzis, spa, etc.?

We don't really have too many ammenities. There is a Restaurant in one of the hotels and free breakfast in the other. We do offer free wi-fi. Thanks so much for all of the suggestions!

Hello,

I guess I'm a bit confused--If one hotel is extended stay while the other is business transients, it sounds as if few (if any) of your potential guests are living in the city up the road. So I assume you would target the residents of this city who might have a need to put up some business guests (e.g., for conferences, conventions, etc.) or visiting relatives, or who want a "weekend getaway" package.

Also, your description of the amenities suggests these two hotels are like many others I might find along the interstate highway system--not really "resort" or "getaway" material, but more like the mid-economy hotels within the Hilton family.

Finally, I agree with Randall WMMA above that the slogan will not do all the heavy lifting your situation might require.

Now, having said all that, your marketing strategy might need to stress to nearby residents the VALUE of putting up their business/personal guests at your properties. This would be easiest if your hotels actually performed certain ACTIVITIES/SERVICES that would make them attractive alternatives to inner-city hotels.

Frankly, if your value proposition cannot depend on broad or attractive amenities, you might do well to develop a plan of SERVICE and FRIENDLINESS and then promote such. Someone has already mentioned free shuttles. Weekend specials, etc. And so your slogan idea could stress the BENEFITS of these services, as well as location. Or your slogan could create an IMAGE/BRAND in the mind's eye of your audience.

Ooh, going along those lines, here's my two cents:

* Assuming it's a BIG city nearby, you could say simply, "The air just smells fresher out here."

* Another slogan idea: "It's just quieter out here." (Sleep like a baby.)

* In fact, you could develop a series of slogans that positions your pair of properties by differentiating from city hotels, especially if it really is "quieter" or "fresher" where you are located--(and even if you're not really in 'the country.') You could really push this with other slogans in a series, like "Morning comes softly out here," or "We're closer to your destination out here," or "The stars are prettier out here." And, of course, "We're just friendlier out here."

Billboards along the highway might prove useful; airport kiosks and signage; direct mail/calls to large churches or other organizations involved with annual conferences; TV spots, local sponsorship of, say, weather or travel reports on local talk/news radio stations (e.g., "Today's weather report is sponsored by [hotel name]..."

Any of these media venues could use any number of slogans--there doesn't have to be just one.

-- Paul