Question

Topic: Taglines/Names

Catchy Names For Cooking Show

Posted by Anonymous on 2/12/2007 at 8:07 PM ET 200 Points
Hello everyone!

My cookware brand is sponsoring a series of webcasts (a.k.a. video podcasts, webisodes, etc.). We're looking for a catchy name that appeals to our young/hip target audience (24-35 years old and mostly female).

Each episode will be ten minutes long (there will be 8 episodes in all - at least for Season 1) and feature a chef and a girl. The content isn't altogether unique (the chef is the expert, the girl is a hot blonde who learns enthusiastically), but concept is new - we are the first in our industry to attempt to reach our consumers using webcasts.

What's the show about? Picture this:

The scene opens with Mike (the chef) and Taya (the girl) in the living room, with the football game playing behind them. Chef Mike is telling Taya how she doesn't have to stick to chips and salsa all the time. They head to the kitchen. For the next 8 or 9 minutes, they're in the kitchen and he's teaching her how to make Smoked Cheddar & Jack Quesadillas with Corn & Chive Crema [note: I was on set during the filming of this episode, and the food was crazy delicious]. Throughout the episode, he offers little cooking tips that viewers will find useful for their own cooking.

Each episode features a different recipe, the cookware used is ours, and it says "Brought to you by (brand)" in the opening and closing credits, but it's not an infomercial by any stretch. Same concept as when you watch Jacques Pepin's cooking show on PBS - the show's sponsors are mentioned up front, and he uses their stuff in the show.

Here are a few names to jog your creative muscle:

ChefCast

GrubTube

The Foodie Fix

Gourmet Crackers

A Chick and A Cook

Bitchin' Kitchen


This is a no-holds-barred creative brainstorming session! There is no such thing as a bad idea - we'll get everything out there, and then proceed to narrow down the list together. Let's hear a few good ones!
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RESPONSES

  • Posted on 2/13/2007 at 7:54 AM Member
    Chick & Dip
    At Home On The Range
    Cabinet Meeting
    FoodTube
    Panned
  • Posted by Phoenix ONE on 2/13/2007 at 10:35 AM Member
    Depending how how HIP you want to get:

    "Happy Cookers" -We know our way around the kitchen.

    "Hot in the Kitchen" Not Your Mother's Cooking Show

    "'Classy Dishes" We Cook with Class.

    "Cooking with Class" Not Your Mothers Cook Book.

    "Hottie in the Kitchen" Receipes too hot to handle! Tune in today.

    "Receipes For Lovers" Tune in and Turn On.

    "HIP, HOT and in the Kitchen"

    You could also go traditional ?? But maybe that would loose effect on your demographic and buzz?

    Good Luck and Happy Marketing ~
  • Posted on 2/13/2007 at 11:23 AM Member
    EZ Gourmet
    My Chef@Home
    Share-A-Chef
    Cook & Go
    Cook in a Dash
    Simply Cooking
  • Posted on 2/13/2007 at 12:33 PM Member
    Hi vincedog! What about "Cooker for sympathy"?
    Cheers!
  • Posted on 2/15/2007 at 9:16 AM Accepted
    Sounds like fun too -- I like Crazy Delicious -- really dislike bitchin anything but that might just be me (and not your target market). Have a forum to ask some of those in your target market?

    Good luck and keep us posted really interested to see how this turns out.

    Cook on!!!

    Postive Thinker
  • Posted by Tracey on 2/15/2007 at 7:27 PM Accepted
    I'm in your target group, love to cook & buy gourmet cooking stuff, so it'd be up my alley as a consumer. I would be kind of offended if the name had "chick" in the title. The "chick" name would be OK if the show had 2 chicks cooking in it -- but not ok if it's a chef and a hot blonde... then I'm putting it in the same category as those Axe body spray commercials that I hate so much, or those TV infomercials for pots and pans on Sunday morning. (Maybe that's what you're going for, but I would guess that the infomercial audience is older).

    Watching a hot blonde is fine, but if she's just a "yes girl" that doesn't know anything about cooking - I'm gonna assume that the food is crap and I probably won't pay attention to the products. But of course, that's just my opinion, and well, you know what they say about opinions! I'd rather watch the chef by himself.

    I like "The Foodie Fix" best... foodie is a 'young' word. I also like Kitchen@Large, Crazy Delicious, and Food Shorts. I don't like GrubTube (sounds gross).

    A couple additional ideas: Snack Break, In the Kitchen with Mike, FoodieCast, KitchenCast. Best of luck, and have fun!
  • Posted on 2/16/2007 at 4:54 PM Accepted
    I might be missing something, but you should consider putting your brand in the title. Can you tell us the name or what it rhymes with?

    Brand name webcast cookin'

    Webcast cookin' with brand name

    Cookin' on the web with brand name and mike

    A watched podcast never boils

    You've got to do more with the brand, otherwise what's the point?
  • Posted on 2/17/2007 at 8:26 AM Member
    Are you thinking about hungry bytes because this is going to be geared to techies?

    My vote is Crazy Delicious -- unless I see something or think of something else.

    Crazy Delicious w/ Mike and Karen!

    PT
  • Posted on 2/23/2007 at 5:21 PM Accepted
    If you have a great show but don't sell more cookware what's the point. You have great food and great tips and great recipies, great looking hosts...why can't I just use my old cookware to make it?

    What does Circulon do to make it better or easier? Is Circulon the "George Foreman Grill" of cookware? Does it clean up in a snap? Is it the non stick surface? Why is it different? Why should I buy it? Your podcast will entertain me and educate me but will it motivate me to buy?

    I like the name Circulon.

    I'm making this up...
    "Circulon Cooking" is different and makes this dish better because the patented grooves in the bottom evenly distribute the heat and never burns the edges like brand X does...see how everything sticks and cooks unevenly with brand X....

    Circulon - it's a brand and it's an action. "Circulon for 5 minutes on one side, then turn and circulon the other side for 3."

    Just food for thought.
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