Question

Topic: Taglines/Names

Internally Verbalized Objectives

Posted by Anonymous on 500 Points
I work with a group of people developing a new division of a fortune 700 company. We will start training our new sales staff in about 45 days. We are wanting to have 3 to 5 customer and employee objectives condensed to a word or short phrase for this training.

What I'm looking for is ideas. We are fully customer focused, retail oriented, and yet we are in sales. We are in an industry that is known for having shady people and locked doors when our customers ask questions. Our first verbal objective is "Transparancy" as we have removed boundaries where customers normally don't get to go. We've given them a waiting room with a huge window to see exactly what is going on.

Anyway, customer service, customer experience, customer awareness are our goals. What other words or phrases can we use as objectives and/or training phrases to keep our employees in touch with our goals?
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RESPONSES

  • Posted by CarolBlaha on Member
    How about No Rules, No Excuses? You want your salespeople to know you are open to any deal, and welcome them to think outside the box.

    Carol
    Sell Well and Prosper tm
  • Posted by Deremiah *CPE on Accepted
    Hi Evanwiesner,

    welcome to Marketingprofs. Hope you're having a great day and a wonderful life.

    Juliet has shared a great introspective concept. I'd use it.

    Here is another one that ties into sales and it's unique to an entire paradigm that I've discovered and then reinvented so that others who are in sales can get synced up emotionally on an automatic basis.

    SALES people need to focus on being SERVANT's if they really want to transform the minds of their customers and the terrian of their companies in giant steps. Here's your chance to use an acronym with the word SALES...it helps to focus the minds of your customers and company. This will work for you if you take a heart felt approach toward launching it in the right atmosphere and positioning it with a respectful but FUN initiative. Most people tell me it's one of the most amazing things they've ever heard before and here it is...

    S-ervants
    A-lways
    L-eave
    E-veryone
    S-atisfied

    and it's so true...
    Servants always leave everyone satisfied. Why? It's quite simple why because they serve authentically...Not artificially as most do when the initiative is soley---service--- driven.

    DON'T HIRE SALES REPS, HIRE SERVANT'S...
    The concept of creating Servant's with in small business and Fortune 500 environments has always been an on going dream of mine. Nightingale Conant one of the largest distributors of Professional development and self development media took out quite a bit of time to hear my story on how I discovered this paradigm. And after they heard it they challenged me to write about it and are now challenging me to do a whole series on the subject. I'm not sure if I'm ready to spill all the beans on the concept but I am releasing little bit by little bit and you just got a piece on this post. But this small piece is only 1 of about 52 precepts I have for the entire concept. If you want to know about the purity of how it works please feel free to hang out with me. Share your thoughts and I promise I'll listen attentively. But you could gain an entire education on the subject alone if you follow your customers closely, listen to your clients intently and work with the PASSION of a beaver. Most people I tell about this are just way too busy to take me up on the challenge so they never really come into the GREAT opportunities that are available for them, their sales team, their customers or their corporation.

    WHY BEAVER (CUSTOMER SERVICE)...
    because beavers are animals that understand the true power and position of applying diligence with a community objective in MIND. Please don't believe a word I'm saying just research it out for yourself and become busy as a beaver and then honestly let me know what you find out. If you fail to grow in leaps and bounds because of this objective review "I'll eat my hat".

    NOW True service...
    is birthed in the heart of a SERVANT. Often times most companies ***prematurely*** try to get their employees to produce something that's only been artificially contrived on paper. They have not thought deeply with a heart of trying to "FEEL" what their customers are feeling. For some strange reason we think we know what our customers are "FEELING" without ever asking. So many times businesses leave the customer out so make sure you don't do that. Well I hope I've given you a little sauce to put on your dressing. But try the SALES acronym SERVANT'S ALWAYS LEAVE EVERYONE SATISFIED...If your sales team doesn't do that their not really Great Consultants. REMEMBER... our only real problem in life is our failure to be "MORE Creative" than we’ve ever been. If you “Invent” your opportunity YOU WILL most definitely create your future. I'm only an email away from you if you need my help.

    Is there anything else I can do for you? You know it is.

    Your Servant,

    Deremiah, *CPE (Customer Passion Evangelist)

    *Caring Promotes Exuberance

    PS
    I'll come back in a day or two and share more on another level.

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