Know-How Exchange : Taglines/Names

Next of Skin, abstract reference to close contact and loved ones.

Who is your target customer? There are so many lingerie sites out on the net. How are you planning to position yourself against the competition? Very important questions to answer before you have the first line of code written...if you need help with this please contact me. I've been involved with marketing lingerie for about 15 years.

Just bear in mind, you will never be positioned in the same league as Victoria's Secret (a mistake a lot of people make). Even if you had about $1 billion in start up capital, you'd burn through it before you'd take away even 10% of their market share.

My advice to anyone I talk to about this is carve out your niche and focus, focus, focus.

I can be reached at designerdawnnie@hotmail.com.

Hi thakur 16,

Hope you're having a great day and but more importantly a wonderful life. Here's some research I've just pulled together for you. It's full of some questions that will help you think more clearly about the process so that you can have a successful name that will make a difference first to your customers and then to your company. The only real reason why anyone goes into business is to take care of a customer. If you take care of a customer your customer will take care of you.

Any additional information you offer only brings you better results. The more you offer the better the results. If you offer less you're probably going to get less even though we want to give you more...It's like trying to build a Great Big house on a small teeny weenie foundation. If you give us enough foundation will build you a Great Big house to put your name in :-)

Most people fail to do the above even though we highly recommend it but the right information really does make a huge difference...

Even in basic name creation or "idea generation" establishing a starting point often requires establishing purpose. Taking the steps using the following information below will start, direct and lead that process in the right direction for you.

A business name should be the out growth of the market you are trying to reach. All names including "A new business name or Tagline" must have some part or a lot of the following comments also made by my three expert friends who participate in our forum below.


williamarruda says…
"Your tag line should be 'catchy' and it should speak directly to your target audience and differentiation. A good place to start is to make a list of all the things that differentiate your offerings from your competitors. Then think about which of those differentiators is compelling to your target audience."

mgoodman...
provides these great suggestions...
"Who is the target audience? That's the most important input we need in order to help you with the name. Once we understand who the target audience is, the next question will be "What is the most important benefit they will realize if they use your service?" What makes you different from and better than your competitors?"



JBtron...
offers a great deal of insight on this...
"To really be successful with this query in KHE, your query demands answers to a number of questions regarding your product that will help guide the naming process:

-What ARE your USPs? Why would someone go to you v. any of the other businesses?

-Where are you located?

-What are the short- and long-term business goals for the company, and how are you going to market this new brand in a very large arena with few real players?

-What are your company’s Core Proposition and Brand Personality?

Core Prop: What makes you different? Tagline. USPs in a phrase.

EXAMPLE:

Bounty: The quicker picker-upper.

Brand Personality: Describe the product as a person. What is this person’s personality? Outgoing? Vivacious? Mysterious? Is this person an over-achiever? Friendly?

All these will lead to a series of statements, attributes and directions that are called a Creative Brief. With the properly developed Created Brief, virtually anyone can come up with a name that works."



This will get us started. By completely answering these questions it would make it much easier to provide you with a name that provokes your clientele to seek your business out over the others. Is there anything else I can do for you?

Your Servant,

Deremiah, *CPE (Customer Passion Evangelist)

*Caring Promotes Exuberance

My colleagues have provided some nice choices, let me offer;

Since you will be on line perception and persona are more important than having a brick and motor retail store. A catchy name is very important when your prospective customers search. Research shows that you can get them to your store with a trendy-cool and quick frame of reference name. Keeping them in your store is your site and product offering.

You need a catchy not trashy and yet descriptive name.

Place for Lace, where silk and skin meet.

Ladies Nightie Out, the ultimate choice in lingerie. (very unique, classy descriptive and a little sexy)

Sheer Elegance, where ladies shop.

Silk,Passion Poise,


Lingerie that shouts with a passionate whisper. love this tag line!!

And if you want to simply be funny and cute: Not Ya Mommas Panties ----we had to throw that in....could be a fun tag on a page.

Hope these help

Good Luck & Happy Marketing ~ Bill

The name needs to be simple... like
Oh My!