Question

Topic: E-Marketing

Does "invite A Colleague" Work?

Posted by Anonymous on 5/23/2007 at 10:30 AM ET 250 Points
Lots of people use an 'invite a colleague' or 'forward to a friend' button at the bottom of newsletters, webinar invites, etc. Before we go and invest time in developing new forms to support this, does anybody have any solid evidence that the inclusion of these buttons and/or "friendly referrals" actually generate additional registrations?
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RESPONSES

  • Posted by Inbox_Interactive on 5/23/2007 at 10:49 AM Accepted
    I appreciate the sinister hemisphere as much as the next guy (damn, that might be a good name for a band), but if the response is, as Vevolution said, "Not worth it," then that's the answer you're going to get because there's no metric to report...an answer that, for what it's worth, I wholeheartedly second. When people want to pass something along, they just forward.

  • Posted by Frank Hurtte on 5/23/2007 at 11:10 AM Member
    Anecdotally, I use them and know others who do...
    I include one on my monthly mailing lists and average one or two forwards (out of about 700) per mailing.

    I am experimenting on offering some kind of reward for forwarding... but do not have enough data to be conclusive.
  • Posted by Chris Blackman on 5/23/2007 at 11:11 AM Member
    I'm a metrics junkie too, and I have "send to a friend" links on my site, but I don't see much traffic from them.

    But if you want harder data, click over to the Webanalytics forum on Yahoo Groups at https://tech.groups.yahoo.com/group/webanalytics/ which is full of techoids who will be able to give you some methodology if they don't have solid metrics.

    Can't see why it would be a major cost to implement - it's pretty simple to do.

    And having the link there doesn't cost anything long term and if it's there, someone, anyone, Bueller, might use it...

    Hope that helps.

    ChrisB
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