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Topic: Student Questions

Is Drucker Wrong?????????

Posted by Anonymous on 6/16/2004 at 4:01 PM ET 525 Points
Here is my latest offering for the Experts to think about.

The Great Management Guru Peter Drucker said these ver famous words.
"Business has only two basic functions-- marketing and innovation."

Segway as a product has both. Great Marketing and path-breaking Innovation. Then why is it not doing well? Is Drucker Wrong? Do you have anything more to add to his statement? What according to you are the basic functions of business. and once again, why is Segway not working inspite of Drucker's statement obviously approoving that Segway fulfils all basic functions of Business?

Experts of KHE. Give your views!! Challenge Drucker!!
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RESPONSES

  • Posted by Peter (henna gaijin) on 6/16/2004 at 4:17 PM Member
    I still agree with Drucker (though I do think there is a third function - to make a profit - but that doesn't impact this discussion).

    Segway's marketing has done well in that it has gotten a lot of publicity and name recognition for a new product/category. But it has not done well at convincing people this product cost effectively meets a need of consumers. Only if you do this latter will you get sales.
  • Posted by tjh on 6/17/2004 at 9:42 PM Member
    "Business has only two basic functions-- marketing and innovation."

    Segway as a product has both. Great Marketing and path-breaking Innovation. Then why is it not doing well?

    I'll stipulate a well-engineered product.

    That leaves failed marketing. Particularly on demand analysis, at least in the U.S.

    There are probably many other marketing errors with Segway so far. Many important ones have been mentioned.

    There's no need to challenge Drucker with this one.
  • Posted on 2/11/2007 at 3:09 AM Member
    peter drucker belieives that marketing is a unique and the most distinguishing function of a business, that any business in which marketing is absent or incedental is not a business and should not be considered as one. Do you agree with him and how
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