Know-How Exchange : E-Marketing

Hi Christian,
I briefly looked around your site, and your product looks really compelling -- it probably beats the competitors. The best thing, IMO, is the free version, which is the best way to get a marketer like me to try it and upgrade later on. The blog is great, too. I would recommend perhaps putting the newsletter sign-up box at the top of the page, as I barely noticed it at the bottom.

Good press would drive me to the website, which would get me to try the product. I read pubs like Exhibitor, Direct, and Sales & Marketing Management.

An informational webinar on how to create surveys (with a brief mention of your product at the end) would probably show good results. A free white paper would be a nice offer, too. If I got direct mail with some kind of freebie offer to try the site (like, sign up and get a $5 Starbucks card) I would try it, but that kind of campaign might be too expensive... and I may be fairly unique in that I actually read most of my mail. Hope that helps...

You need to give people an experience with your work, and leverage those experiences in terms of (a) valuable feedback offered to you that can improve the offering (prices, features, benefits, etc.); and, (b) obtaining positive experiences in a way that you use them to influence others via WOM (testimonials, case studies, etc.)

Referrals and word of mouth only comes consistently when others are experiencing your offerings and given a chance to openly share those experiences with others.

Best wishes,

A.C.
https://www.marketing-referral-tools.com

If I were selling this sort of service to mid-size or larger companies, I would probably NOT approach marketing folks initially. I'd begin by selling the sales force on the use of the product (they will take advantage of your 'initial offer' without Googling your competition or making you jump thru the kind of hoops marketing folks will...) - and then after sales uses the product, I'd get R&D or customer support using it... and after I'm the incumbent vendor in multiple sites and divisions, I would approach Marketing.

But that's me.

If I had my heart set on marketing to marketing folks, or had been directed to do so - I would create a survey on their use of surveys... and give them a free copy of results for participation. This demonstrates your capabilities, creates info you can use for press releases which is relevant to your offering, and gives you the information and ammunition you need to close the deal. Good luck.

Well this "selling to marketers" is a bit complex task. In a way that marketers would love to sell and would like to extract the maximum from what they buy . This is because that they want a good value for money.

Now on to yourmatter. As you want to sell your survey datas to marketers u need to first find the select targets within the marketers community. Find out who wants data at a low cost but a worthy data. Then give them a discounted offer with your worthy data what they need.

Convinced ppl would give you a chance to popularise as ur targets are already marketers. Other marketers would love to use u as their own .

Press releases would be a better option for makin urself popular. Reuters gained only this way at the start.

Better make ur survey very competent so that you have a better chance of surviving in the market. Do not mind about the competitors now, they will not think u as a problem to them at present.

Advertise online about your "free account" which is in ur site. after ppl satisfied they might upgrade.

Chk for PR companies who would like to make some surveys or use good survey reports. A company which is newly launching a product would always like an umpty number of survey datas to back their product. Find them and give them. They will inturn be ur customers for the rest of the life.

Find ppl using surveys and then catch them as soon as possible.

all the best!

regards
sundar