Question

Topic: Taglines/Names

Think About A Puchline

Posted by Anonymous on 6/25/2007 at 8:24 AM ET 125 Points
The story is like this, I want to create a Punchline for my brand which is Primarily a Jewelry brand selling Moissanite, Diamonds and More Products as we Grow.

It is called "Sparkling Hues"

I would really appreciate if all ya ppl can put little stress on your brains and create something unique.

Sparkling Hues: Your Inner brilliance outside.

Sparkling Hues: Celebrate every Instance

MOre women oriented..


Thanks much much:)
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RESPONSES

  • Posted by Chris Blackman on 6/25/2007 at 8:49 AM Member
    You know, de Beers line "Diamonds are forever" is one of the most enduring, widely recognised slogans in the world.

    I take it that "Sparkling Hues" is a given, so it's just the tagline?

    I'd dump both your suggestions. Sorry if that's tough, but neither work well.

    'Your Inner brilliance outside' is confused to the point of meaningless, while 'Celebrate every Instance' demeans the special, unique moment, for example, when an engagement ring is in play.

    I think you've got to communicate a very deep feeling that goes with the jewellery.

    Something like "When it's the real thing" - unless that is too evocative of Coca Cola?

    Or simply "Love, Love, Love" (The chorus line from the Beatles song, "All you need is love".

    Or, "Just add Love"

    Hope that helps.

    ChrisB

  • Posted by philip1957 on 6/25/2007 at 9:10 AM Member
    BRILLIANT FOREVER
    FOR THOSE SPECIAL MOMENTS
    YOU DESERVE IT
  • Posted by NovaHammer on 6/25/2007 at 1:23 PM Accepted
    For all the Facets of your Life.

    this pertains to polished diamond surfaces and also the many times jewellery can be worn everyday... sophisticated evenings, playing tennis, theatre with friends, fixing broken hearts... the list is endless!

    Good Luck
  • Posted on 6/25/2007 at 1:29 PM Author
    I agree to what you people say...

    but as per my knowledge says, Dtc nailed it by a diamond is forever and the lines of love i reckon are quite common ..

    sophisticated evenings is very good

    Enlighten your soul

    Explore the beauty within..

    The moment you screw up a punchline, the business is not happening so may be... something more creative
  • Posted by NovaHammer on 6/26/2007 at 2:08 PM Accepted
    INFO,

    I think you misunderstand my suggestion above your reply.

    'For Every Facet of Your Life' is much like your - Celebrate every Instance (in your question)...instances like dining, dancing, shopping, sharing time with friends not only sophisticated high-end times.

    Good Luck again.
  • Posted on 6/26/2007 at 2:23 PM Author
    Hi there

    I really like the Punch line. I am just debating the fact, that punch lines are usually much shorter..

    take for example " Every day matters" Jc penney
    2. Moments that sparkle by some diamond company in the states.

    I was thinking on the lines of

    Enticing always

    Elegance always

    The essence of beauty

    Fine joaillrie ( this is like french or greek origin for jewelry:

    let your brilliance shine the world

    your take on these once...

    thanks a lot for your help

    cheers

    nick


  • Posted on 6/27/2007 at 8:49 PM Member
    Saprkling Hues - "Reflections of the Inner You".

    Just something that popped into my head.
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