Know-How Exchange : Taglines/Names

OK, this is a quick 'knee-jerk' response (sorry, no pun intended!)

In medical parlance, gastroenterology or 'gastro' is where the business of digestion in the human body is conducted.

The word 'gastro' has a similar sound to 'bistro' -- a quaint French eatery in which good food, served without undue pomp is readily available -- kind of a neighborhood joint but French, of course.

So, perhaps "Le Gastro" or the "Gastro Bistro" would be names that reflect both the physiological focus (and, medical types love a good 'insider joke more than most -- been there / done that!) along with a somewhat upscale and playfully sophisticated reference to a quaint French eatery (French names always move L'Americains in the direction of sophistication, no?) would put a smile on their faces even before they put your food in their mouths.

Anyway . . . just my offering . . . sounds like a fun place to grab some good food before seeing some patients or, visiting someone in the hospital -- best of luck with your venture!

My gut reaction is to not try to be too clever. Can you use the name of the medical school and tack on a canteen/restaurant name at the end?

Harvard Medical School Canteen
Stanford Medical School Cafe
Etc.

If not, try the name of the school mascot or colors:

Wolverines Canteen
Hoosiers Cafe
Etc.

Of course there are many options for the "restaurant" word, and it can even be as general as "Place" or "Favorite," if you want to impart some kind of cache beyond the basic "eatery" communication.

It's not clear to me that there's much upside to a catchy name in this case, and if you're not careful you could sound like a bad in-joke or like medical waste of some kind.

Randall ...

"Energy...Stat" sounds like a device to measure how much juice is left in my AA battery. We can do better than that!

If I understand this right, the real uniqueness of this business is convenience for people who are at the medical school, so they won't have to leave the premises to grab something to eat. I'd look for something in the positioning to reassure them that the food isn't awful, or "hospital food." It's not like they have a choice of 5 great restaurants all within walking distance.

P.S. I know "stat" is medspeak for "asap." But remember that part of the target audience is patients' visitors. That's why I would stay pretty straight on this one. Too many different target audiences to get cute.

Feed your body
The cure for your hunger
9 Out of 10 Doctors Eat Here

The Duke Nourishment Center
Chez Harvard
Crimson Cafe
Great Plates at Yale
The Stanford Aroma Factory

If you can tie-in the name of the hospital/school, that will help a lot ... and make it sound local/friendly, not like some national chain that's bought some real estate in the hospital.

Maybe incorporate the word "Scrubs"

Scrubs
Scrubs Canteen
Scrubs Diner
Scrubs ala carte
Scrubs & Spoons, Scrubs & ???
Scrubs & Eats or Scrub & Eat