Question

Topic: Taglines/Names

Regional User Group Conference Name And Tagline

Posted by Tatyiana on 7/31/2007 at 2:11 PM ET 500 Points
Hello you brilliant marketeers you!

I need help... and quickly.

I need a Name AND corresponding Tagline for a Regional User Group Conference. This is the first one for the company. We create software for direct store delivery people (i.e. the guys that delivers milk and has a handheld for the customer and services the customer basically through the handheld).

The audience profile: Users, Executives and our partner value added resellers

Objectives:
Create a sense of community
Listen and respond to our customers
Share the company direction
Promote a sense of self sufficiency for the user with the software.

Hopefully that is enough information... at least to get you started.
SO.. ready- set- GO.

Thanks, ALL!

T.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 7/31/2007 at 7:42 PM Member
    Taglines:
    Making deliveries seamless
    Delivering at the speed of light
    Confident deliveries
    Accurate inventories
  • Posted by bobhogg on 8/1/2007 at 8:23 AM Member
    A few thoughts for taglines:

    You deliver - we support
    Supporting your delivery
    You do the delivery - we do the rest

    Good luck,
    Bob
  • Posted by Tatyiana on 8/1/2007 at 8:54 AM Author
    What do you guys think of:

    Ignition Point 2007 User Conference
    Collaborate. Motivate. Invigorate.


    I am not big on the word Invigorate... need another "ate" word.

    To answer a few questions... our company tagline is "Mobility Solutions for Business"

    I need the name and tagline to be marketed to our current customers and I guess emote the feeling of "We get it and are here to help you maximize your investment.".

    Thanks for the suggestions so far... keep them coming.
    We use the word"Route" alot because that is essentially where we are... On Routes.

    Our clients are largely any company that does delivery of goods. So the conviencence driver, the beer driver, the dairy driver, even things like first aid kit deliveries.
  • Posted by Tatyiana on 8/1/2007 at 9:04 AM Author
    Maybe:
    Ignition Point 2007 User Conference
    Collaborate. Motivate. Accelerate.
  • Posted by Tatyiana on 8/1/2007 at 11:39 AM Author
    Hi
    Thanks for your response/time.

    I find that marketing in general skews the word "partner" and the true sense of what a partner is in business to make it warm and fuzzy and mean customers. My opinion - our customers are not our partners. Yes we take a consultative approach and we partner to create the best solution for them but they are not our partners.

    To your point of "user" being unfriendly.. perhaps but is it not also clear who the audience is? Not sure if there is another name for software users... something to think about.

    The community has nothing to do with the region, it has to do with the participants, the users (these are the people that not only were in charge of buying the software but use the software everyday and we will show them how to maximize the way they are using it. Tips and tricks, best practices, what they can expect going forward, etc). Regional is because we are not doing a National one but several regional ones. Start small and grow.

    Do you have an example of a more direct tagline that does not represent millions of other products? i.e. can you guess who's conferences these are:

    Insight Americas 07
    Dimensions 2007 – Transform Your Business With The Connected Site


    I am open to all suggestions.

    Thanks All
  • Posted by Jay Hamilton-Roth on 8/1/2007 at 8:46 PM Accepted
    Ignition Point 2007 User Conference
    Driving Business Forward

    Ignition Point 2007 User Conference
    Driving at the Speed of Thought

    Ignition Point 2007 User Conference
    Getting It There. When Accuracy Counts.
  • Posted by Chris Blackman on 8/1/2007 at 9:43 PM Accepted
    I share your views about the 'user' word. I heard a conference speaker say once that the the only industries that call their customers 'users' are the IT industry and the illicit drug trade.

    How about:

    Ignition Point 2007 User Conference
    Signed. Sealed. Delivered.

    Or

    Ignition Point 2007 User Conference
    Optimising your supply chain

    Or

    Ignition Point 2007 User Conference
    Effective delivery support solutions

    Or

    Ignition Point 2007 User Conference
    Making your product deliveries happen

    Alternatively - have you asked the 'users' what matters to them, what tagline they might respond to, what they are looking for out of the regional user group conference?

    Hope that helps.

    ChrisB


  • Posted by Tatyiana on 8/2/2007 at 7:04 AM Author
    these are defiitely coming along.... thanks!

    I have hit a snag. I really love the name ignition point... apparently so does someone else because they named their company that! ignitionpoint.ca

    I completely unfamiliar with trademarks, etc. Can I still name a conference that?
  • Posted on 8/2/2007 at 11:11 AM Member
    Don't get mixed up with the Ignition Point Users Group, drop that name.

    If I understand your goals you're having the company's first User conference so you need

    1. a generic User Group name, I recommend your company or product name - easiest for finding on Google.
    2. a 2007 theme - fun graphics, tone, language
    3. a 2007 theme tagline

    Extreme Motor-Routers
    xyz User Conference 2007
    Performance Advantages for Drivers and their Service Crews
  • Posted by terri on 9/6/2012 at 2:31 PM Member
    Hello All,

    We are having a conference in San Diego and I am in need of a tag line. We are a non-profit for the finance industry.

    So far I have thought of ...

    Waves of Change
    Surfs Up

    Any help would be great!

    Thank you!
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