Know-How Exchange : Taglines/Names

Hi Kumaresh,

The eplanation that you have given makes two things very clear to me:

1. You aim to provide designs and builds that are holistically perfect in the true sense with great expertise in design, high end finishes and environmentally and ecologically friendly.

2. You also want the significance of the term "dwar" to be communicated effectively.

The first requirement clearly means that the build will be just perfect for the client. Something like a dream come true. Therefore, based on this analysis I am making a few suggestions. After the name of your company you could use these as tag lines:

1. Dwar. Your Gateway to Heaven
2. Dwar. Gateway to Heaven
3. Dwar. Enter the World of Dreams
4. Dwar. Enter your Dreams
5. Dwar. Step into your Dreams

I could suggest many more on the same lines if you wish.

Do give feedback as to how I can be of help. Please also inform us if the tag lines that you are looking for have to be in english only, hindi only, or any of these two..

Hope this is of some utility..

Gunjit Jain

Randall,
I used to be located in Monterey, CA - USA & couple of months back moved to Bangalore, India

Hello Sham & Gunjit Jain,
Thanks for the feedback
I feel that the tag line in English has a global audience & hence this is preferred. Having both the company name & tag line in a non-global langauge will reduce the audience volume.

Regd words like 'dream', heaven' the feedback that i have got is that it is more of a luxury commodity product related marketing & that there is a disconnect to construction/environment business.

Do you have any alternate thoughts...now i feel that a tag line of not more than 3 words will be more crisp & catchy

Thanks once again

Building for you and the environment
Healthy Holistic Homes
Natural Building Solutions
Organically Designed and Built
Naturally Beautiful Homes
Earth-friendly Buildings

Thanks Kumaresh for your feedback. Based on what you have suggested and thinking on the twin dimensions of 'creativity of architects' and 'respect for environment' (as mentioned in your initial brief), I can propose tag lines as follows:

1. Building Future Safely
2. Creating Future Safely
3. Partnering with Nature
4. Partnering with the Environment
5. Building You, Building Nature

Waiting for your feedback again so that I could get more specific according to your requirements.

Hope this helps.

Gunjit

Hello Folks,
Thanks for all the feedback. I greatly appreciate your time.

I have discussed the responses with the team & unfortunately none of the responses really clicked. It was felt that the punchline was not delivered.

My special thanks to Gunjit for all the time & numerous soultions.