Question

Topic: Taglines/Names

Name For A Premium Health Club/resort In Ksa

Posted by Anonymous on 9/22/2007 at 6:33 AM ET 25 Points
I am working on a campaign for a large resort facility under construction here in Saudi Arabia. As you know, the country is big on being conservative, especially regarding women. However, this property offers a dedicated women's only health club and a dedicated men's only facility along with a marina, and hotel facilities.

I need a name (preferably Arabian) for the health facility for women AND men separately. It has a spa, massage services etc, the whole nine yards and is tarteged towards the extremely rich target market.

The hotel chain managing the resort is well recognized and doesn't need branding, advertising etc. But the name of the separate health clubs is essential and they have to have a story behind them.. e.g Jasmine is a flower, it smells good and that's why we bring u our health club etc etc... so it's all in the name. Appreciate your advice.
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RESPONSES

  • Posted on 9/22/2007 at 6:36 AM Member
    Guldasta - which means Bouquet......Bouquet of Services for both men and women and ofcourse it sounds welcoming also
  • Posted by Chris Blackman on 9/26/2007 at 4:56 AM Member
    I like Al Ahram - sounds strong, and sounds like the way one should treat one's own body as a temple.

    Possibly a bit over-used, though, but perhaps not much-used in connection with gyms?

    ChrisB

  • Posted on 9/27/2007 at 8:54 AM Author
    Hello all.. thanks for your responses but i'm looking for something else... more related to marine life as well as something equestrian since it's part of Arabian culture.
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