Know-How Exchange : Student Questions

B2B = business to business. This is when a company sells a product that will be used by another company.

B2C = busines to consumer. This is when a company sells a produyct which will be used by a person for their personal use.

How you promote the product and what channels to use would vary greatly based on whether it is B2B or B2C, what country it is being sold to, what the product is, etc.

So you didn't ask a dull question, but unfortunately did not provide enough details for us to be able to provide a response that would be useful to you.

Unfoirtunately, even narrowing it down to a B2C product would not provide us with enough detail to help you. There are still many variabilities.

Perhaps what may be helpful to you would be to read some of the other questions on this site which are related to promoting B2C goods. I chose three that when you read them, you will see that each has different recommendations from the others.

The link below goes to a qwuestion where a person wnated to know how to market a pizza restaurant
https://www.marketingprofs.com/ea/qst_question.asp?qstID=1748

The question below was on how to makret mortages online
https://www.marketingprofs.com/ea/qst_question.asp?qstID=1498

This third question is on how to market Tide (a laundry detergent) in India
https://www.marketingprofs.com/ea/qst_question.asp?qstID=1855

There are plenty of other questions that you can look at. On the upper right side of this page you will see a link for "Search Questions". I would go there and then enter some search terms (type of product, country being marketed to, etc.) and see what questions have been asked before that are similar to the project you are working on now.

Good luck.