Question

Topic: Taglines/Names

Tagline For A New Resort

Posted by Anonymous on 11/3/2007 at 10:27 AM ET 150 Points
Hi, I'm new here and this is my first question. Hope you are going to help me!
I need a tagline for a new 5 stars resort on the Adriatic coast (Croatia). It consists of: hotel, apartments, very big thalasso spa, sports'hall, Kids' town, shopping area, own beach, outdoor sports' courts, couple of outdoor pools, conference hall, garage... As you can see from all facilities, we have couple of target groups. Leisure, wellness/spa, conference/business, sports... We already have a name, which localy has the meaning of brand, but now we have to go internationaly. Marketing segmentation mentioned above also needs the sub-brands, and every sub-brand will need its tagline too.
It's difficult to put accent on anything, because everything has its market importance.
We are also pets' friendly, kids' friendly ... in our services and facilities.

I'm sure I didn't explane everything, but please send me your questions.

Thank you!

Moonwoman
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RESPONSES

  • Posted on 11/3/2007 at 2:35 PM Member
    Wow! Lots of requirements!

    Maybe if you told us the name of the resort and the sub-brands we could come up with something?
  • Posted by Jay Hamilton-Roth on 11/3/2007 at 3:07 PM Member
    A Resort For Everyone
    So Many Choices. So Little Time.
    Because One Size Doesn't Fit All.
  • Posted on 11/3/2007 at 3:13 PM Author
    Hi, thank you for your message.
    The name of the resort is NOVI Hotels&Resort, and we are thinking to change it to NOVI Spa & Resort, because the Spa is gonig to be the biggest in Europe (9500 m2), so maybe it should be accented. The sub-brands should be simply: NOVI Family, NOVI Conference (or NOVI Business), NOVI Sports, NOVI Spa (or NOVI Wellness), NOVI Kids ...
    The meaning of the word "Novi" is NEW. The town nearby is called Novi Vinodolski (in english it would be New Vinevalley). And I think "NOVI" is easy to pronounce in many languages...
    Hope I helped you!
  • Posted by Corpcommer on 11/5/2007 at 1:45 AM Member
    NOVI -- We cater to you!

    NOVI -- Luxury treatment for business, family and canine clientele!

    NOVI -- You name it, we have it!

    NOVI -- Once you taste our service, you'll come back for more!

    NOVI -- For those who want it all!


    Corpcommer / MC
  • Posted on 11/8/2007 at 7:06 PM Author
    Dear Jay Hamilton Roth, Corpcommer, Casey and Jean, thank you for your responses and ideas. I liked some of them, but did not find what I'm looking for ... yet. Honestly hoped to have more responses... Thinking about repeating this question. Am I allowed to do it?
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