Question

Topic: Student Questions

Is There Any Theoretical Model Which Describes The Influence Of Point Of Purchase Advertising On Consumer's Perception?

Posted by Anonymous on 7/5/2004 at 9:57 AM ET 250 Points
I am a student of marketing management. I would like to know if there are any theoretical models which help in understanding the role of POP advertisements on consumer behaviour.

More specifically how does POP influence customer perception of a brand.

I have gone through quite a number of books, but to no avail.

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RESPONSES

  • Posted by Blaine Wilkerson on 7/5/2004 at 12:06 PM Member
    Your question suggests you are writing an essay for a
    school project. If this is the case, please let us know what
    YOU think about the issue first. Then we'll be happy to
    guide your approach.

    If you are a business professional, please remember
    that the quality of response you'll receive is DIRECTLY
    related to the quality of your question. Please frame your
    question as a case study. Describe the issues you are
    facing and be specific about what you want to learn.

    Either way, it's hard to answer your question as it's
    currently posed. Please provide more background
    information, so we can help you.

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