Know-How Exchange : Career/Training

As an advertising writer myself, I understand your dilemma.

I generally agree with Michael's assessment, but would attempt a more qualitative answer.

If it's virtually unrecognizable, probably best not to use it.

If your writing efforts have been guided by someone acting as an editor (or in the case of the ad biz, a creative director, an account person, a client, etc.), who has peppered a few of their own thoughts into the piece here and there, there shouldn't be any problem.

Generally, a good writer will have a gut instinct about whether work he/she has produced is truly their own. Your conscience is often a good guide.

Luck to you,

Don W

When I was collecting writing samples from prospective candidates, I assumed that the printed materials--particularly those that came to me in a finished brochure format had been through collaboration and editing processes--articles and press-releases, less so. No matter how good you are, unless you work for yourself and have yourself for a client, it's going to happen and I think that most employers understand that.

I guess what I'm saying is that by including something in your portfolio, you are representing it as your work. Anyone who is reviewing your writing will probably look at it with a skeptical eye anyway. They'll probably ask for multiple samples--possibly from different projects or jobs. If what you provide is a true representation of your work, you're fine. If you really had little to do with the concept and writing, it's best not to include it. You'll be found out quickly.
Don W is correct, let your conscience guide you.