Question
Topic: Taglines/Names
Ugh, Another Realtor Needs A Tagline.
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Here's my situation
-Name is Jessica Beganski (pronounced like it's spelled)
-Agent for three years, central Connecticut area, work with buyers and sellers.
-Generally work with first-time buyers and not too many sellers but don't want to alienate either one if possible.
-Lifelong CT resident with background in marketing & communications but don't know anything about writing a tagline
-Passionate about animal rescue and have been toying with the idea of creating a niche market around pet owners - have three mutts and am editor for a magazine for a pet welfare group.
-My three dogs are two german shepherd mixes and a pointer (everyone knows I have three dogs and that I'm a dog person).
-Along with that, I'm in the process of reformatting my real estate blog to have content for both home buyers/sellers and pet owners. May call it CT Real Estate Unleashed or Pawsitively Connecticut. For the current site, go to [inactive link removed] and you'll get some idea of who I am, although please be gentle - it needs work.
-Most of my clients have owned at least one pet.
-I'm also technology and numbers driven - I get along really well with engineers. This is an important differentiation within real estate but not sure how to tie that in with everything else or if I even should.
My goal with the tagline would be to use it in my self-promotion pieces - business cards, blog, brochures, listing sheets, and the limited advertising I do. I have a cheesy photo already but I have to have my picture taken again so I'd like to have my cheesy photo go along with my tagline.
Thanks for your help!
[Moderator: Inactive link removed from post. 2/14/2011]