Question

Topic: E-Marketing

What The Average Click Through Rate Of Emails

Posted by jlacroix on 3/4/2008 at 2:21 PM ET 125 Points
What is the average click-through rate - or percentage of emails containing links that were clicked on - for all industries. What is it for the financial industry.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted on 3/4/2008 at 2:33 PM Member
    I don't know about the financial industry, and I know we have different success with different types of mailings. For our current customers we see about an 8% CTR, but when we mail out the larger population it drops to closer to 1.5%. This is in the Power Sports world.

    Good luck
  • Posted by Frank Hurtte on 3/4/2008 at 2:37 PM Accepted
    the answer is it depends.
    Email to your group daily and it goes way down.
    Email to your group monthly it comes up.

    My own click through rates run from lows of 17% to hights of 40+%. Depending on what I offer and when I send it out.

    Mine are very high..... because I send only to opt in people, give away tons of worthwhile information and i only send once per month..
  • Posted by arthursc on 3/4/2008 at 2:40 PM Accepted
    The email service provider MailerMailer publishes a free yearly study with this exact information, but I can't find find the link to the report on their site.

    I do have it in pdf form and can email it directly to you, if you want to send me an email address.

  • Posted by jlacroix on 3/4/2008 at 2:49 PM Author
    Yes, I would like the pdf. Could you send it to jlacroix@cuna.coop. thanks much.

    Thank you to everyone providing answers.
  • Posted by CarolBlaha on 3/4/2008 at 10:03 PM Member
    While the message will impact your click thru's-- how compelling... we have become bombarded with this type of info. Less than 1%.
  • Posted on 3/5/2008 at 8:45 AM Member
    Most 'bought in ' almost Spam like databases have a click rate of .05% averaging over all industries. The figures for the financial sector don't make good reading somewhere between .03 and .05%.

    The best way for a higher percentage of clicks is targeting your audienience yourself with something that is of interest to them like Frank
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(E-Marketing)