Question

Topic: Student Questions

Business Markets

Posted by Anonymous on 3/4/2008 at 5:16 PM ET 250 Points
I would like to have an example of a company which is combined well with the business buying behaviour. I mean I need some examples for the characteristics of the business markets, examples of types of business buying situations and examples for the business buying process. I was going to use Caterpillar but how can I get deep in the subject about it? What can I mention excactly about it?
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RESPONSES

  • Posted by michael on 3/11/2008 at 5:30 PM Accepted
    Didn't quite follow your question all the way, but visit the website for the National Assn of Purchasing Managers https://www.ism.ws/

    Just look at some of the board members and you'll have a good list of companies that do a great job of buying in various situations.

    Michael
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