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Topic: Student Questions
Relationship Marketing + Tesco
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I am starting my dissertation and I am having a very hard time trying to find a topic that my professor would accept. Honestly he is not being helpful so I AM BEGGING FOR HELP!
Basically I want to do a my dissertation on relationship marketing in Tesco ONLY LOOKING AT MALAYSIA, however every time I submit my thoughts on the dissertation question, he comes back and says too broad.
For example I wrote: PROPOSED DISSERTATION TITLE: Relationship marketing: Exploring Tesco’s ability to develop relationship marketing in an emerging country where consumer spending is limited.
My question, is could someone help me formulate or guide me on a question that is narrow enough the more narrow the better.