Question

Topic: Student Questions

Baby Clothes Shop (lines & Copy Needed For The Ads

Posted by Anonymous on 3/6/2008 at 3:41 AM ET 250 Points
hey everyone.... i would like to take help from u guys n a im quite confident about the creative ideas in ur brains...

i m a student of advertising .... For my final project i have to make a Launch campaign for a baby's clothes shop...
i have finalised the logo alredy in which i have used the number of colors as it is a baby shop n kids are always attracted by colors...

i am quite confused for the lines and copy to be used in my magazine ads, posters, flyers etc...

Kindly help me out... i will be waiting for the creative ideas from u... thanks
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RESPONSES

  • Posted by Jay Hamilton-Roth on 3/6/2008 at 9:20 AM Accepted
    Focus on the unique benefit to the demographic you're targeting.

    For example, What will make the clothing shop special? Are you only targeting parents expecting multiples? Low-income? High-income? Organic-only? Produced only in US? Handmade? Custom?
  • Posted by Corpcommer on 3/8/2008 at 11:36 AM Accepted
    Hi, Seher!

    Concerning your comment, "I have finalised the logo ...i have used the number of colors as ... kids are always attracted by colors" -- keep in mind that the target audiences for a baby shop aren't babies (because they can't buy anything). Baby shop targets are the people who buy products for the children -- could be parents, other family members, friends buying gifts, etc.

    Good luck.

    Corpcommer - MC
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