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Topic: Student Questions

Why The 4c’s Are A Better Conceptual Framework For

Posted by Anonymous on 3/9/2008 at 4:03 PM ET 25 Points
The 4Ps: Product, Price, Plane Promotion are the controllable, tactical tools that the firm blends to create the classic marketing mix. But in today’s competitive marketplace they have been upgraded to the 4Cs: Customer solution, Customer Cost, Convenience, Communication.
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RESPONSES

  • Posted by AmSam on 3/9/2008 at 11:49 PM Member
    This sounds like an examination question.
  • Posted by excellira on 3/10/2008 at 11:26 AM Member
    I was interested in seeing where this post was going.

    -Greg Hill
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