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Topic: Student Questions
Mentos And Skittles - What Subcategory Are They?
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I'm a Marketing student from Israel. I'm making a little research about Mentos and Skittles and I've been trying to find the right subcategory for them in the Confectionery market - maybe Chews or Chewy Pastilles?
If anyone can Help me figure it out and maybe find a bit of information about this specific market subcategory like is it going to grow and develop or is this market slowing down? etc. I would be Grateful!
Thanks a lot.