Question

Topic: Student Questions

Positioning Theory

Posted by Anonymous on 3/15/2008 at 8:34 AM ET 25 Points
Hi guys

I'm doing project proposal about positioning problem of Play Station3. This assignment requires me to do literature review, and I have to introduce at least three positioning theories. Now, I've got two; perceptual map, and positioning by matching. But I still need some more of this. I've been searching for more theories for all day but can't find any good one. So, could u guys suggest me some positioning theories?

Another question, is it possible to use Porter's model to identify PS3 best possible position?

All the best
Win
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RESPONSES

  • Posted on 3/20/2008 at 2:58 AM Accepted
    ther are many ways to positioning your product or services -
    position by attributes
    position by prize and quality - ur perceptusal map
    position by use or application
    position by product user
    position by product class
    position by competiors
    and so forth . a company may position itslef through enhancing and improving all activities that are in its value chain.

    need help - mail on pshriv_11@hotmail.com
  • Posted on 3/20/2008 at 3:08 AM Member
    hi agian,

    poeter has given some models - to whom you are refering to.

    Generic strategy - or-- Porters Value Chain

    Please note that these theries are for increasing efficiency/profit of your operation and customer never know whether you follow porter or anyone else.

    positioning always make place in customer's " MIND" - intangible item - so we should try on those aspects that customers may see, feel or experience.
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