Question

Topic: Student Questions

Advertising And Media Strategies

Posted by Anonymous on 3/18/2008 at 1:23 PM ET 125 Points
Hello,
I'm doing my MSc in Marketing Management from Leeds Met, i have got good grades in my modules, but i'm very confused about my dissertation topic because the company that promised me to provide data for my research didn't replied me when i asked for the data. So my research is stuck in between. My research topic is "To investigate advertising strategies and media strategies in show bizz industry and to analyse the effect on industry globally.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by michael on 3/25/2008 at 11:18 PM Accepted
    That's huge subject. It's probably good you didn't get the info because you would need it from several studios to get different perspectives.

    OR, they realized how much data they'd be giving you and figured you should pay for it.

    Try to whittle it down a bit.

    Example: Is "this film is unrated" more effective than "Rated R" when they obviously KNOW it's going to be R.

    Michael
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Student Questions)