Know-How Exchange : Student Questions

I'm a student from National University of Singapore currently doing a module on principles on marketing.

Would greatly appreciate to have your professional help on the following questions regarding Advertising Strategies for iPods.

Here are some references of Ads by apple
[inactive link removed]
https://www.chaosmint.com/mac/ipod-ads/
https://news.bbc.co.uk/2/hi/uk_news/magazine/3321943.stm

Pls kindly imagine you are the marketing manager for Apple tasked to market iPods to answer these questions effectively.

Any responses are welcomed and valued.
Thank you

i. What advertising objectives were set for campaigns? How were they determined?

ii. What were the estimated advertising budgets for the campaigns? How were the amounts determined?

iii. Who were the target audiences? What did the companies know about the target audiences and what research were carried out?

iv. What different advertising appeals were used for the campaigns? What were the reasons for their use?

v. What were the main messages and themes in the campaigns? What were the unique selling propositions?

vi. What execution vehicles were used? What were the rationales for the choices?

vii What media were used for the advertising campaigns? What were the scheduling patterns? How did you make such decisions?

viii. Who were the advertising agencies for the campaigns? How were these agencies appointed? What were their roles in the campaigns? How were the agencies paid for their services?

ix. What are your assessments of the advertising campaigns? How can they be improved?

[Moderator: Inactive link removed from post. 2/14/2011]