Question

Topic: Student Questions

What Is A Market Need In A Marketing Plan

Posted by Anonymous on 25 Points
I have a sample plan for a catering institute in the [inactive link removed]
following site. In that what do you mean by market needs. Is it the companys mission statement . I dont understand this . Please help . I have a presentation to give on marketing plan


[Moderator: Inactive link removed from post. 2/14/2011]
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RESPONSES

  • Posted by Peter (henna gaijin) on Accepted
    The section on Market Needs is talking about what product the company will provide, what the customers for this product want, and how they overlap. It describes why the business plan writer thinks that their product or service will be something that customers will buy.

    The section before (Market Demographics) describes the customer.

    The section after (Market Trends) describes how the market is changing.

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