Question

Topic: Student Questions

Compare And Contrast

Posted by Anonymous on 4/1/2008 at 4:52 PM ET 125 Points
Hi guys,

I am new to this but i am stressing out over a project i have to hand up for next week, i have to compare and contrast two different products example, luxury and day-to-day products.I have to use different headings such as attitutes, consumer involvement, consumer behaviour etc..Could anybody please get me started on this as to how i could compare.

Thanks
Rois
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RESPONSES

  • Posted by Jessica_Castro on 4/1/2008 at 6:54 PM Accepted
    Why not compare and contrast cars. They can be both day-to-day products, but also luxury. Not to metion you would have a huge base to start with and a lot of options...

  • Posted by Jay Hamilton-Roth on 4/2/2008 at 8:58 AM Accepted
    Supermarket food.
    Shampoo.
    Clothing.
    Shoes.
    Handbags.
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