Question
Topic: Student Questions
Strategic Options For Nokia Australia
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I know strategic options are meant to be fairly broad and that they should involve the 4 p's but i have also read contrary info so i wanted your advice on what should be in strategic options and also help refining the 4 i have come up with.
STRATEGIC OPTIONS
Sell existing products to existing customers.
Continuing to provide the same innovative and fashionably stylish products that have given Nokia the leading edge and 36.9% market share in Australia
Develop new products to sell to existing customer groups.
Develop products that have been researched and designed to cater for the wants and needs of current customers looking for a newer model.
Expand existing products into new market segments.
Use the expansion of retailers in to other parts of Australia to expand the Nokia product in to new markets.
Develop new products for new market segments.
Use Research and Design done to help penetrate new markets and help gain a larger share in the market.
Cheers,
Pat