Question

Topic: Student Questions

Is This A Good Topic For Marketing Research Paper?

Posted by Anonymous on 250 Points
Hello everyone!

I am currently working on a research paper for a marketing class, and I chose the topic "Advertising and It's Effect on Women."

I basically want to talk about how the advertising industry has been a factor in creating the "ideal" women image and how that has lead a lot of women to become obsessed with their image in terms of weight, appearance (wrinkles etc).

Also, I would like to talk about how things are in the International scene. I want to mention if the same things have happened in European or Asian countries as well as mention what is being done now. In other words, I wish to talk about what the advertising industry or at least some companies think about and are doing about using "size zero" models.

Do you think this is a good topic? Will I find enough info? (The paper is supposed to be between 15 and 20 pages.)

If you have any suggestions as to what can make my paper better or where I can find useful information, please let me know.

Thanks in advance! :)
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RESPONSES

  • Posted by darcy.moen on Accepted
    Are women influenced by marketing, or is marketing influenced by women? I recently read the book 'Don't think Pink', and i tell you, its an interesting read. Might have a few light bulb moments for you or help you in your paper.

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