Question

Topic: Student Questions

Marketing Strategy Purpose

Posted by Anonymous on 7/17/2004 at 1:32 AM ET 250 Points
purpose of the marketing plan
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  • Posted by Blaine Wilkerson on 7/17/2004 at 2:49 PM Member
    To establish a plan for the marketing efforts.

    Fo more info, check out www.mplns.com
  • Posted by Pepper Blue on 7/17/2004 at 2:50 PM Member
    Hi rjc0629,

    The purpose of preparing a marketing plan:

  • It forces you to assess what's going on in your marketplace and how it affects your business.
  • It provides a benchmark for later measurement.
  • It helps you establish, direct and coordinate your marketing efforts.
  • Just the process of of preparing a marketing plan guides you in developing a successful marketing strategy.

    A good outline is here, the often-used https://www.quickmba.com/marketing/plan/

    I hope that helps!
  • Posted by telemoxie on 7/18/2004 at 12:13 AM Member
    You might also check out this posting:
    https://www.marketingprofs.com/3/mazzara1.asp
  • Posted by SteveByrneMarketing on 7/19/2004 at 4:30 PM Member
    Hi rjc0629,

    In one view, the purpose of marketing strategy is to provide leverage for making or closing sales (in a sense great marketing strategy turns your sales people into order takers).

    For example, Mazda had a marketing strategy to develop an older British-like sports cars only with contemporary styling, features and reliability at an affordable price – the Mazda Miata.

    The strategy worked. People lined up at dealer showrooms to buy the Miata. The purpose of the strategy was to create a great deal of demand for a car. The non-Mazda dealers were stuck with less exciting cars and had to work very hard to sell them because they didn’t have as successful of a marketing strategy.

    Hope this helps

    - Steve
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