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Topic: Student Questions

Marketing Strategy For A Web Project

Posted by Anonymous on 4/17/2008 at 10:08 AM ET 500 Points
What are the main points that should be taken into consideration while building the marketing strategy for a web project? What should be analyzed?
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  • Posted by Levon on 4/17/2008 at 3:47 PM Accepted
    Design and Programming Infrastructure of the site, SEO, PPC, Affiliate Programs, Video Content, Social Networking Campaigns, Partner Agreements, Landing Pages, List Building, Email Communications (Auto Responders), Free Content Creation, Blogging, Digital Press Releases, Advertising, Banners, Listing. That sums it up!
  • Posted by Jonas_2.0 on 4/18/2008 at 12:20 AM Accepted
    Some important Marketing Considerations:

    -What is the Business objectives of the site? Is it brochureware (i.e just info about product or service), e-commerce (sell products), community driven (forums, social networking), etc.
    -Who is the target audience of the site?
    -How will you build loyalty/sticky-ness on the site?
    - How you will drive people to the site?
    - How will people find your site (SEM/SEO)?
    -How will you keep the site dynamic/fresh so people return?

    Additionally:
    - Is the navigation and content user-friendly?
    - How quickly can they access information or do actions (like buy products)? If they came back, would they remember how?
    - What information will you collect from users and can it be used for subsequent marketing efforts? More information collected = more targeted = more effective
    - How will you leverage site metrics to optimize the site (reduce exit points, etc).

    Hope that helps...
  • Posted by Jay Hamilton-Roth on 4/18/2008 at 8:53 AM Accepted
    Here are some articles for your research:
    https://marketing.about.com/od/internetmarketingstrategy/Internet_Marketing...
    https://www.knowthis.com/internet/strategy.htm
    https://www.web-source.net/3steps.htm
  • Posted on 4/19/2008 at 2:45 AM Member
    You said ... what should be analyzed...

    Number of unique visitors to a site.
    How many pages they visited
    How long they stayed
    What pages they visited.
    What did they click on
    How often

    Check out Google analytics. Offers a lot of stats.
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