Question

Topic: Student Questions

Suggestions For Clothing Co. Based On Consumer Beh

Posted by Anonymous on 4/17/2008 at 3:30 PM ET 250 Points
I had a class presentation on Consumer Behavior Patterns observed by MADAME which is a leading women apparel manufacturer in India. They manufacture uppers, lowers, accessories including ear rings, bags and belts, lingerie. Their target segment is teenage girls, middle aged working professionals. What i had to do was interact with company professionals and ask about the Consumer Behavior patterns they observed and what changes they brought about catering to each one of them.
Consumer Behavior patterns observed by Co. are:
1. Upcoming trend of gyms in India: Catering to this company has launched Gym wear & Sports wear.
2. Obesity among women: To cater to this segment, they introduced Plus sizes.
3. Tendency of women to make impulse purchase: They added to their stores accessories and lingerie making it a one stop shop.
4. Special Collections: The company launched special collections on party occasions like valentine's day and christmas.

WHAT I NEED YOUR HELP FOR IS THAT I NEED TO GO BACK TO THE COMPANY AND GIVE SOME SUGGESTIONS BASED ON CONSUMER BEHAVIOR. Please help me.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 4/18/2008 at 9:06 AM Accepted
    What about an web site for the company?
    What about larger belt sizes?
    Plus-sized gym wear?
  • Posted on 4/20/2008 at 11:32 AM Author
    The company has its own retail outlets. all at prime locations. its collections are available over 500 multi brand outlets. it has its own website www.madameonline.com. the brand has established itself in teens but is trying to establish among working women.
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