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"relaunch" Products With Unsuccessful Launch
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I am required to develop a complete and comprehensive marketing campaign etc etc for a product that failed. The question is below:
Analyze the marketing strategy for an entertainment product underperformed in the marketplace and recommend a revised marketing strategy or campaign that would improve performance.
I was just wondering if anyone had any ideas on product/campaigns to look at. I've already thought of
PS3
Microsoft Zune
Movies: Lions for Lambs, Evan Almighty
but definitely would like to have some more options before I begin and choose one.
any thoughts?