Know-How Exchange : Student Questions

Golf in some countries is regarded as a game of class (U.S.A.) -- a game that is reserved for high society. In other places the game is enjoyed by everyone (New Zealand, Australia). The golf ball is often marketed on performance, packaging, price and brand. It seems like in the U.S. the ball is marketed on price -- the perceived value is higher with price because golf is seen as a game of luxury, class and style. Look at how many private country clubs exist around the domain of golf in the U.S. alone. I think where the "wealthy" stigma is present so to will be the marketing of the golf ball as a class statement. I think these elements are less present in other places where golf in enjoyed by all.