Question

Topic: Student Questions

Kelloges

Posted by Anonymous on 4/26/2008 at 8:16 PM ET 250 Points
i am a stundent in India, we are doing a project on the Kellogg's Indian experience, we were given some information in a handout by the ICFAI ECCH collection. we are expected to do more research on it and answer 3 questions in detail on it (3000 words) but i cant find any info on the net and when i e mailed Kellogg's they had nothing for me either.
Q1 What were the reasons behind the poor performance of Kellogg's in the initial stages? do u agree that a poor entry strategy was responsible for the companys problems? give reasons
Q2 Analyse kelloggs efforts to revamp its marketing mix and comment on the initiatives taken regarding each element of the marketing mix.
Q3 do u think the companies decision to launch biscuits and snacks was a right one? give reasons
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RESPONSES

  • Posted on 4/27/2008 at 3:42 PM Accepted
    I think the answer to question one is an obvious yes.

    I suggest looking at the Kellogg website.

    Most importantly:
    Go to SEC.gov the securities and exchange commission website. Here you can see all public information concerning the company including their quarterly financial reports, annual reports, lawsuits and some failures where their is a risk of a lawsuit. I did this for Apple, and it was after the first 2 apple retail stores and they reported a massive sales increase and a massive roll out of retail stores.

    Good luck,

    Keanon
  • Posted on 4/27/2008 at 5:57 PM Author
    thanks to all so far, i am looking into the brands failure book. than you so much so far.
  • Posted on 4/29/2008 at 4:14 PM Author
    Any one else to comment. thanks
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