Question

Topic: E-Marketing

Promoting My New Business

Posted by Anonymous on 4/28/2008 at 12:51 AM ET 250 Points
I have a new recruiting business - exclusively for architects, landscape architects, related design fields and engineers: www.talentbird.com. We have just gone beta-live while candidates register. It has started, but I need some help in attracting more candidates to my site. My approach is quite different from the large job boards. First of all I do not post jobs, even though I do have current clients with needs. Mine is primarily a resume site. Employers can browse resumes and portfolio samples at no cost. When they do request more info, more samples or an interview, then I am directly involved. Our fees are very low making us attractive to employers in these fields. Our tag line for the email marketing is "where talent meets opportunity". I have sent out hundreds of emails to contacts and posted some ads but I would appreciate some more suggestions - especially on how to use Facebook, Myspace, Linkdn, Live Journal, etc. more effectively.... as well as other suggestions for attracting more quality candidates.
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RESPONSES

  • Posted by EnvisionTheNew on 4/28/2008 at 4:05 PM Accepted
    The challenge you face is not a technology or tactical marketing issue it is a question of service value. Your current offering does not have any pull. I look for three things. Urgency, impact and reach. I don't see it when I go to your website.

    Up front, either as a candidate or as a client, I am looking for credibility. What gives you credibility?

    I would focus on this angle:

    Only architect jobs. (That domain is currently available on GoDaddy. Move fast.) The idea is to develop the most exclusive source of architect placements and relationships with firms working in the areas you have identified. This will attract the right clients.

    I would focus the social networking efforts on the LinkedIN community. Become the go to guy for architect jobs in that community. Currently, there is only one job listed there (the rest are in IT). Could you change that?

    You might also reconsider your name. You need one that tells the story. Talentbird doesn't do it except on the most general level.

    Bets of luck in your endeavor!
  • Posted by Neil on 4/29/2008 at 7:37 PM Member
    Have you considered Google AdWords and other pay-per-click services? You could focus on the sort of keywords that the candidates would be likely to use.

    I think it is worth at least trying out and see how it goes for a while. But do not give up too quickly.

    There are a lot of resources out there, including excellent training material from Google but, by the way, I wrote an article on for Marketing Profs a couple years ago on Maximizing ROI with Google AdWords that you might find useful as a starting point.

    I am a certified Google AdWords professional. I did not do that for any reason other than as self motivation to complete Google's online training 100%. I do not even normally tell people I am Google AdWords certified. But I tell you having a goal helps motivate one to study and watch and listen to their training series.

    I would highly recommend doing Google's online training on AdWords and at least trying out pay-per-click.
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