Question

Topic: Student Questions

Effects Of Advertising On Different Genders

Posted by Anonymous on 5/7/2008 at 4:41 AM ET 250 Points
Hi I am currently studying for A level media and need to find out about the effects advertising has? What are the main ways companies will advertise to their target audience and what effects do these have on consumers? Is it different with age and gender? ALso how would a business vary their campaigns so they relate to men or women or both?
PLEASE HELP
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  • Posted by Levon on 5/7/2008 at 9:06 AM Accepted
    A campaign is typically targeted at a specific target market which can be calculated on various demographic data, lifestyle characteristics, historical buying behavior, location, etc. Campaigns are typically designed to appeal to the above and media buy is typically purchased to reach these segments. The effects of advertising depend on how effective the advertising was articulated. Effectiveness is usually measured in sales.
  • Posted by Levon on 5/7/2008 at 9:06 AM Member
    A campaign is typically targeted at a specific target market which can be calculated on various demographic data, lifestyle characteristics, historical buying behavior, location, etc.

    Campaigns are typically designed to appeal to the above and media buy is typically purchased to reach these segments. The effects of advertising depend on how effective the advertising was articulated. Effectiveness is usually measured in sales.
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