Question

Topic: Student Questions

Marketing Strategy Techniques

Posted by Anonymous on 5/9/2008 at 11:56 PM ET 250 Points
Hi All,

I came across a question that is asking about marketing strategy techniques. I am required to answer this question right to the point, so I can't afford any assumption from my side.

I'd like to know when they talk about markting strategy techniques, PR techniques and communication techniques, what exactly do they mean?

The question seemed very simple to me at first glance, however I have been looking through quite a few books, with no avail.

Thank you very much and I appreciate your time in advance.
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RESPONSES

  • Posted by Levon on 5/10/2008 at 3:14 AM Accepted
    Marketing Strategy can involve everything from segmentation techniques (marketing research) to press release blasting (PR) to Integrated Marketing Communications campaigns (Communications). If you were to integrate them you would research the market to define your segment and strategically create advertising campaigns aimed at this segment as well as blast out Press Releases to the magazines that this segment reads.
  • Posted by Jay Hamilton-Roth on 5/12/2008 at 9:23 AM Accepted
    Marketing strategy describes the overall way your business attracts clients. The specific tools that you use to attract clients are these various techniques.

    Marketing Strategy
:
https://en.wikipedia.org/wiki/Marketing_strategy, https://en.wikipedia.org/wiki/Category:Marketing_strategies_and_paradigms, https://sbinfocanada.about.com/cs/marketing/a/marketingplan.htm

PR techniques:
https://en.wikipedia.org/wiki/Category:Public_relations_techniques

Communication techniques:
https://en.wikipedia.org/wiki/Category:Advertising_techniques
  • Posted on 5/16/2008 at 10:21 PM Accepted
    There are many levels of perspective on marketing strategy.

    The MOST generic are the 'approach marketing strategy" - Differentiation, Cost leadership (use these are keywords and search)

    Then there is the "behaviour in overall strategy" Prospector, Defender etc (Miles and Snow)

    Then WITHIN the strategy, the components - e.g PR, Marcomm, 4 Ps - each of them have various strategies.

    What I am doing is identifying the various aspects and parts in marketing strategy. And each of them have different "techniques"

    Hope that makes things clearer to let you properly define what you wnat to talk about.
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