Question

Topic: E-Marketing

How Can I Do My Business Better Online ?

Posted by Anonymous on 5/11/2008 at 9:50 PM ET 25 Points
hi, I am a Chinese girl, work as a shoes seller online https://www.elevatingshoes.com .
We sepecializes in manufacture of height increasing shoes that increase height 2-4 inches at www.elevatingshoes.com . Our company has brought in the most advanced production equipment. Matching with the exclusive patent sole and the professional designer's creative design, and with the special handmade, every of leather shoes produced can meet real consumption demands of people.
But now i want to do our business better via net, could you give me some suggestions?
Contact:Miss Hu
[All contact information deleted by staff. Please read Important Guidelines and FAQs before continuing to post on this forum.]
Company: 21st Century Shoes Co.,Ltd
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RESPONSES

  • Posted on 5/11/2008 at 9:52 PM Author
    If you know how to sell well or interested in our shoes, please let me know [Contact information again deleted by staff.]
  • Posted on 5/12/2008 at 3:53 AM Accepted
    Why not register at https://www.madeinchina.com which offers you information on international buyers?
  • Posted on 5/12/2008 at 5:58 AM Author
    Yes, i think so.but are there any more suggestions?
  • Posted by Jay Hamilton-Roth on 5/12/2008 at 8:11 AM Accepted
    Add analytics to your site to determine if you have a lack of traffic or a lack of conversions.

    Improve the English on the site. For example, "Your choice/Decide your eye" could better be written "See For Yourself".

    Show before/after pictures of people wearing your shoes.
  • Posted on 5/12/2008 at 9:36 AM Accepted
    Are you trying to reach Americans? Then I would advertise your shoes in magazines and newspapers here. I would also add a "width" selection to your shoe sizes. In the U.S. men buy shoes by length (i.e. size 11) and Width (i.e. A, B, C, D, E, etc.) sometimes on low cost shoes the Width goes by Narrow, Medium and Wide.

    Getting Americans to your site is fairly easy with the right advertising, but getting them to buy without knowing if the shoes will fit will be hard.
  • Posted by matthewmnex on 5/13/2008 at 9:12 PM Accepted
    This is a great proposition, congratulations on a good work done so far.

    Sorry I am in a rush and don't have time to share a lot of ideas now. please leave the post open and I will get back to you on the weekend with lot's of things to share.

    Just remember in your messaging on the site the first basic rule of sales.

    Show the features but sell the benefits.

    Right now you are trying to sell shoes :)

    What you need to sell is how great people are going to fell when they are 2 or 3 inches taller. :))

    be back in a couple of days,

    Matthew



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