Question

Topic: E-Marketing

Unique E-newsletter Feature?

Posted by Anonymous on 5/12/2008 at 9:38 AM ET 50 Points
We use constant contact email service for our quarterly e-newsletter. Our company develops and sells a facility mgmt software solution that has an option for a multilingual model (they can get our software in a language other than English).

Does anyone know of a company/service like Constant Contact that has Multilingual as on option so I can send my newsletter with the option view it in a different language?

I imagine it will be my normal e-newsletter, but have a drop down box with available languages to choose from?

Do you know of any companies that provide this and if so, do you have any idea about costs?

Thanks in advance for you expertise!!
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RESPONSES

  • Posted on 5/12/2008 at 10:37 AM Accepted
    https://www.fromdoppler.com/Website/source/English/index.aspx
    Multilingual Delivery Capabilities
    Doppler is the only E-mail marketing suite designed to deliver your messaging to your customers in their language of preference.


  • Posted on 5/12/2008 at 10:57 AM Author
    Thank you for the response. I am going to look into right away.

    Have you used their services?
  • Posted on 5/12/2008 at 3:48 PM Accepted
    Do you mean you want an email service to translate your message and then send it out in the translated language?

    As with any marketing element to be prepared in a language other than your own, you need to ensure that the copy is written by a native speaker. If you merely translate your newsletter into another language, the recipients will immediately know that it is a mere translation, rather than an enewsletter written for them.

    Think of how unappealing something in English is, when it's clear to you that it's been merely translated from another language. Many of the concepts don't make sense.

    Marketing copy is an art in every language. You can't use translations to sell in another language -- they never do.
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